Help AG vs ThreatDown
Help AG is a Services firm that works with your existing tools. ThreatDown is a Platform vendor that requires its own security platform. Help AG targets Mid-market and Enterprise organizations; ThreatDown serves SMB and Mid-market. Help AG includes 0 attack surfaces in base pricing (), compared to 1 for ThreatDown (Endpoint).
Buyer brief
Help AG is a Services firm that works with your existing tools. ThreatDown is a Platform vendor that requires its own security platform. Help AG targets Mid-market and Enterprise organizations; ThreatDown serves SMB and Mid-market. Help AG includes 0 attack surfaces in base pricing (), compared to 1 for ThreatDown (Endpoint).
ThreatDown is the choice if you want a single-vendor stack with deep integration. Help AG is better if you have existing tools and want flexibility.
At a glance
| FIELD |  |  |
|---|---|---|
| Best fit | Middle East buyers that want MDR delivered from UAE and KSA sovereign SOCs | SMBs and IT-constrained organizations wanting affordable MDR with published pricing |
| Price | Custom quote | $99/endpoint/yr |
| Response authority | 1/6 actions · Configurable | 3/6 actions · Configurable |
| Stack | Works with existing stack | Requires own platform |
| Data access | Reports only | Dashboards |
| Warranty | None listed | None listed |
- Best fit
- Middle East buyers that want MDR delivered from UAE and KSA sovereign SOCs
- Price
- Custom quote
- Response authority
- 1/6 actions · Configurable
- Stack
- Works with existing stack
- Data access
- Reports only
- Warranty
- None listed
- Best fit
- SMBs and IT-constrained organizations wanting affordable MDR with published pricing
- Price
- $99/endpoint/yr
- Response authority
- 3/6 actions · Configurable
- Stack
- Requires own platform
- Data access
- Dashboards
- Warranty
- None listed
Detailed comparison
| FIELD | Help AGTECH-AGNOSTIC | ThreatDownPLATFORM |
|---|---|---|
| Fit | ||
| Target size | Mid-market, Enterprise | SMB, Mid-market |
| Sentiment | Mixed | Positive |
| Your stack | ||
| Approach | Works with your tools | Requires their platform |
| EDR integrations | None listed | ThreatDown EDR (native, required) |
| SIEM integrations | None listed | Splunk Enterprise (log export)Microsoft Sentinel (log export)Google Chronicle (log export) |
| Coverage | EPEndpoint: LimitedCloudCloud: LimitedIDIdentity: LimitedSaaSSaaS: LimitedNetNetwork: LimitedOTOT/IoT: Limited | EPEndpoint: CoveredCloudCloud: Not coveredIDIdentity: Not coveredSaaSSaaS: Not coveredNetNetwork: Not coveredOTOT/IoT: Not covered |
| Response | ||
| Response type | Active Remediation | Active Remediation |
| Approval policy | Configurable | Configurable |
| Response actions | Custom playbooks | IsolateKill processQuarantine |
| IR included | ✓ Included | Separate |
| Cost | ||
| Price range | Not published | MDR at $99/endpoint/year (Elite) or $119/endpoint/year (Ultimate). Server: $129-179/year. Mobile: $10/device. |
| Minimum seats | None | 5 |
| Breach warranty | – | – |
| More details | ||
| Requires own agent | No | Yes |
| Endpoints | ~ Limited | ✓ Included |
| Cloud workloads | ~ Limited | Not offered |
| Identity | ~ Limited | Not offered |
| SaaS apps | ~ Limited | Not offered |
| Network | ~ Limited | Not offered |
| OT/ICS | ~ Limited | Not offered |
| Threat hunting | ✓ Included | ✓ Included |
| Response SLA | Not disclosed | Not disclosed |
| 24/7 coverage | ✓ | ✓ |
| Pricing model | Custom quote. Help AG does not publish MDR package pricing. | Per-endpoint, published pricing. Four bundles: Core ($69), Advanced ($79), Elite ($99, includes MDR), Ultimate ($119, MDR+DNS+Premium). Server: $129-179/year. Mobile: $10/device. 5-endpoint minimum. 10% discount for 2-year commitment. |
| Hidden cost warnings | Public pages do not publish MDR pricing, contract minimums or service-credit language.. The service is positioned for sovereign UAE and KSA delivery, so buyers outside the region should confirm availability and data-residency architecture.. Response Automation-as-a-Service is named separately, so containment actions, permissions and cost should be written into the quote.. Help AG lists a broad cybersecurity portfolio around MDR, so buyers should separate included MDR scope from SecOps, CTEM, DFIR, advisory and cloud-security projects.. Public pages cite MTTD and MTTR improvement without figures, so buyers should ask for contractual metrics rather than relying on marketing claims. | Endpoint-only coverage, no cloud workload, SaaS, identity, or network monitoring. Platform-native lock-in, cannot BYO CrowdStrike, SentinelOne, or Defender. No dedicated analyst or account manager, pooled SOC model |
| Data portability | Partial | Limited |
| Contract terms | Custom, Managed Detection and Response, Response Automation-as-a-Service, Digital Forensics and Incident Response | Annual, 2-year (10% discount) |
| Channels | SlackTeamsPortalEmailPhone | |
| Data access | Reports only | Dashboards |
| Dedicated analyst | – | – |
| SOC regions | Middle East | North America |
| Onboarding | Not published. Help AG says Unicorn supports rapid deployment of threat detection content and playbooks, but no standard MDR onboarding duration was found. | Minutes after agent deployment |
| Industry focus | GovernmentCritical InfrastructureEnterprise | EducationGovernmentHealthcareManufacturingMSP/Channel |
| MTTD | Not published | Not published |
| MTTR | Not published | Not published |
| Community view | No meaningful MDR-specific buyer-review signal was found in major English-language review communities during this pass. The public buyer case rests on Help AG's Middle East focus, e& enterprise ownership, sovereign UAE and KSA SOCs, 800+ certified experts, response automation, threat hunting and DFIR integration. Buyers should validate pricing, exact response authority, SLA figures and data-residency terms directly. | G2 4.6/5 (1,074 reviews) with multiple Leader awards (Best ROI, Easiest to Use). Gartner Peer Insights 4.6/5 (904 reviews) for EDR, though MDR-specific reviews are fewer. MRG Effitas EPP Product of the Year 2025. IDC MarketScape 2024: Leader for endpoint security (Small Business). Praised for simplicity and price transparency. Main knock: endpoint-only with platform lock-in. |
| Compliance | ISO 27001ISO 22301ISO 20000-1ISO 27035-2NCASAMADESC | SOC 2 Type IIISO 27001 |
| Certifications | ISO-certified sovereign SOCsISO 27001:2022ISO 22301:2019ISO 20000-1:2018ISO 27035-2:2023SOC CMM Level 3CREST-certified DFIR | SOC 2 Type IIISO 27001 |
| Founded | 2005 | 2008 |
| Data retention | Help AG says MDR services are fully delivered within the region and aligned with data-residency and regulatory requirements. No standard public MDR log-retention period was found. | Not publicly disclosed |
| API available | – | ✓ |
| Website | Visit → | Visit → |
FAQ
What is the main difference between Help AG and ThreatDown?
Help AG is a Services firm that is technology-agnostic (works with your existing tools). ThreatDown is a Platform vendor that is platform-native (requires their own security stack). Help AG covers 0 attack surfaces in base pricing vs. 1 for ThreatDown.
How do Help AG and ThreatDown differ in response capabilities?
Help AG supports 1 autonomous actions (custom playbooks) and approval is configurable. ThreatDown supports 3 autonomous actions (endpoint isolation, file quarantine, process termination) and approval is configurable. Incident response is included with Help AG and not included with ThreatDown.
How does Help AG pricing compare to ThreatDown?
Help AG pricing: Not published. ThreatDown pricing: MDR at $99/endpoint/year (Elite) or $119/endpoint/year (Ultimate). Server: $129-179/year. Mobile: $10/device. (5-seat minimum). Watch for with Help AG: Public pages do not publish MDR pricing, contract minimums or service-credit language.; The service is positioned for sovereign UAE and KSA delivery, so buyers outside the region should confirm availability and data-residency architecture.. Watch for with ThreatDown: Endpoint-only coverage, no cloud workload, SaaS, identity, or network monitoring; Platform-native lock-in, cannot BYO CrowdStrike, SentinelOne, or Defender.
Should I choose Help AG or ThreatDown?
Choose Help AG if: middle East buyers that want MDR delivered from UAE and KSA sovereign SOCs. Choose ThreatDown if: sMBs and IT-constrained organizations wanting affordable MDR with published pricing. Help AG is not ideal for buyers that need public MDR pricing before sales. ThreatDown is not ideal for enterprise organizations needing multi-surface coverage (cloud, SaaS, identity, network).
Daylight Security
AI-native MDR for buyers comparing active remediation across endpoint, cloud, identity, and SaaS. Daylight works with existing EDR/SIEM stacks and uses ChatOps-native collaboration, so it can be a useful third reference point in this comparison.