Help AG vs Lumifi
Help AG is a Services firm that works with your existing tools. Lumifi is a Pure-play MDR that works with your existing tools. Help AG targets Mid-market and Enterprise organizations; Lumifi serves SMB, Mid-market, and Enterprise. Help AG includes 0 attack surfaces in base pricing (), compared to 2 for Lumifi (Endpoint, Network).
Buyer brief
Help AG is a Services firm that works with your existing tools. Lumifi is a Pure-play MDR that works with your existing tools. Help AG targets Mid-market and Enterprise organizations; Lumifi serves SMB, Mid-market, and Enterprise. Help AG includes 0 attack surfaces in base pricing (), compared to 2 for Lumifi (Endpoint, Network).
Help AG (Services firm) and Lumifi (Pure-play MDR) serve different buyer profiles. Your decision depends on whether you prioritize Help AG's help ag fits middle east buyers that want sovereign mdr with local soc delivery, automation and d... or Lumifi's pe-backed mdr roll-up with healthcare specialization, ex-military soc personnel, and a technology....
At a glance
| FIELD |  |  |
|---|---|---|
| Best fit | Middle East buyers that want MDR delivered from UAE and KSA sovereign SOCs | Healthcare organizations needing HIPAA-aligned MDR, especially those already in the Critical Insight customer base |
| Price | Custom quote | Not published |
| Response authority | 1/6 actions · Configurable | 3/6 actions · Configurable |
| Stack | Works with existing stack | Works with existing stack |
| Data access | Reports only | Dashboards |
| Warranty | None listed | None listed |
- Best fit
- Middle East buyers that want MDR delivered from UAE and KSA sovereign SOCs
- Price
- Custom quote
- Response authority
- 1/6 actions · Configurable
- Stack
- Works with existing stack
- Data access
- Reports only
- Warranty
- None listed
- Best fit
- Healthcare organizations needing HIPAA-aligned MDR, especially those already in the Critical Insight customer base
- Price
- Not published
- Response authority
- 3/6 actions · Configurable
- Stack
- Works with existing stack
- Data access
- Dashboards
- Warranty
- None listed
Detailed comparison
| FIELD | Help AGTECH-AGNOSTIC | LumifiTECH-AGNOSTIC |
|---|---|---|
| Fit | ||
| Target size | Mid-market, Enterprise | SMB, Mid-market, Enterprise |
| Sentiment | Mixed | Mixed |
| Your stack | ||
| Approach | Works with your tools | Works with your tools |
| EDR integrations | None listed | Microsoft Defender for EndpointSentinelOne Singularity XDRCrowdStrike FalconVMware Carbon BlackPalo Alto Cortex XDR |
| SIEM integrations | None listed | Microsoft SentinelExabeamElasticStellar CyberNetWitnessEventTracker (Netsurion platform) |
| Coverage | EPEndpoint: LimitedCloudCloud: LimitedIDIdentity: LimitedSaaSSaaS: LimitedNetNetwork: LimitedOTOT/IoT: Limited | EPEndpoint: CoveredCloudCloud: Optional add-onIDIdentity: Optional add-onSaaSSaaS: Optional add-onNetNetwork: CoveredOTOT/IoT: Optional add-on |
| Response | ||
| Response type | Active Remediation | Active Remediation |
| Approval policy | Configurable | Configurable |
| Response actions | Custom playbooks | IsolateQuarantineCustom playbooks |
| IR included | ✓ Included | Separate |
| Cost | ||
| Price range | Not published | Not published |
| Minimum seats | None | None |
| Breach warranty | – | – |
| More details | ||
| Requires own agent | No | No |
| Endpoints | ~ Limited | ✓ Included |
| Cloud workloads | ~ Limited | + Optional |
| Identity | ~ Limited | + Optional |
| SaaS apps | ~ Limited | + Optional |
| Network | ~ Limited | ✓ Included |
| OT/ICS | ~ Limited | + Optional |
| Threat hunting | ✓ Included | ✓ Included |
| Response SLA | Not disclosed | Not disclosed |
| 24/7 coverage | ✓ | ✓ |
| Pricing model | Custom quote. Help AG does not publish MDR package pricing. | Custom pricing based on environment size, coverage areas, and platform integrations. No public pricing information available. |
| Hidden cost warnings | Public pages do not publish MDR pricing, contract minimums or service-credit language.. The service is positioned for sovereign UAE and KSA delivery, so buyers outside the region should confirm availability and data-residency architecture.. Response Automation-as-a-Service is named separately, so containment actions, permissions and cost should be written into the quote.. Help AG lists a broad cybersecurity portfolio around MDR, so buyers should separate included MDR scope from SecOps, CTEM, DFIR, advisory and cloud-security projects.. Public pages cite MTTD and MTTR improvement without figures, so buyers should ask for contractual metrics rather than relying on marketing claims. | Incident response is NOT included in base MDR. It is a separate service from the Critical Insight division, likely priced separately.. OT/ICS coverage requires the NetWitness partnership (announced Feb 2026) and is not part of standard MDR. Pricing and maturity of this offering are unknown.. Roll-up strategy means the service you buy today may have been three different companies 13 months ago. Ask about integration status between Datashield, Netsurion, and Critical Insight operations.. Zero public pricing. No way to benchmark costs before a sales conversation.. Single US SOC in Scottsdale, AZ. No follow-the-sun coverage, which may affect overnight response quality. |
| Data portability | Partial | Partial |
| Contract terms | Custom, Managed Detection and Response, Response Automation-as-a-Service, Digital Forensics and Incident Response | Annual |
| Channels | EmailPortalPhone | |
| Data access | Reports only | Dashboards |
| Dedicated analyst | – | – |
| SOC regions | Middle East | North America |
| Onboarding | Not published. Help AG says Unicorn supports rapid deployment of threat detection content and playbooks, but no standard MDR onboarding duration was found. | Varies by integration complexity. API-based integrations for Microsoft Sentinel, Defender, and SentinelOne can take days to weeks. |
| Industry focus | GovernmentCritical InfrastructureEnterprise | HealthcareCritical InfrastructureEnergyManufacturingFinancial ServicesLegalGovernment (local/state) |
| MTTD | Not published | Not published |
| MTTR | Not published | Not published |
| Community view | No meaningful MDR-specific buyer-review signal was found in major English-language review communities during this pass. The public buyer case rests on Help AG's Middle East focus, e& enterprise ownership, sovereign UAE and KSA SOCs, 800+ certified experts, response automation, threat hunting and DFIR integration. Buyers should validate pricing, exact response authority, SLA figures and data-residency terms directly. | Gartner Peer Insights 4.9/5 (25 reviews in Managed Security Services, 6 in MDR), but very small sample size. Virtually no Reddit or G2 discussion. Glassdoor 2.9/5 (25 employee reviews) with only 39% recommending and 22% positive business outlook. Compensation rated 3.3/5, down 17% year-over-year. The Gartner rating looks good on paper but the tiny review count and lack of independent practitioner discussion make it hard to assess real-world performance. |
| Compliance | ISO 27001ISO 22301ISO 20000-1ISO 27035-2NCASAMADESC | SOC 2 Type IINIST CSFHIPAAPCI DSS |
| Certifications | ISO-certified sovereign SOCsISO 27001:2022ISO 22301:2019ISO 20000-1:2018ISO 27035-2:2023SOC CMM Level 3CREST-certified DFIR | SOC 2 Type II (SOC facility attestation) |
| Founded | 2005 | 2022 |
| Data retention | Help AG says MDR services are fully delivered within the region and aligned with data-residency and regulatory requirements. No standard public MDR log-retention period was found. | Customer data remains on customer infrastructure in co-managed model. Retention varies by platform and contract. |
| API available | – | ✓ |
| Website | Visit → | Visit → |
FAQ
What is the main difference between Help AG and Lumifi?
Help AG is a Services firm that is technology-agnostic (works with your existing tools). Lumifi is a Pure-play MDR that is technology-agnostic (works with your existing tools). Help AG covers 0 attack surfaces in base pricing vs. 2 for Lumifi.
How do Help AG and Lumifi differ in response capabilities?
Help AG supports 1 autonomous actions (custom playbooks) and approval is configurable. Lumifi supports 3 autonomous actions (custom playbooks, endpoint isolation, file quarantine) and approval is configurable. Incident response is included with Help AG and not included with Lumifi.
How does Help AG pricing compare to Lumifi?
Help AG pricing: Not published. Lumifi pricing: Custom-quoted pricing. Watch for with Help AG: Public pages do not publish MDR pricing, contract minimums or service-credit language.; The service is positioned for sovereign UAE and KSA delivery, so buyers outside the region should confirm availability and data-residency architecture.. Watch for with Lumifi: Incident response is NOT included in base MDR. It is a separate service from the Critical Insight division, likely priced separately.; OT/ICS coverage requires the NetWitness partnership (announced Feb 2026) and is not part of standard MDR. Pricing and maturity of this offering are unknown..
Should I choose Help AG or Lumifi?
Choose Help AG if: middle East buyers that want MDR delivered from UAE and KSA sovereign SOCs. Choose Lumifi if: healthcare organizations needing HIPAA-aligned MDR, especially those already in the Critical Insight customer base. Help AG is not ideal for buyers that need public MDR pricing before sales. Lumifi is not ideal for buyers who need published MTTD/MTTR metrics, transparent pricing, or independent validation (MITRE, Forrester) before committing.
Daylight Security
AI-native MDR for buyers comparing active remediation across endpoint, cloud, identity, and SaaS. Daylight works with existing EDR/SIEM stacks and uses ChatOps-native collaboration, so it can be a useful third reference point in this comparison.