Datashield (Lumifi) Datashield MDR (now Lumifi)
Affordable MDR acquired by Lumifi from ADT, strong ROI for cost-conscious buyers
Last updated: November 9, 2025
Overview
Datashield MDR is a cost-conscious managed detection and response service that transitioned to Lumifi Cyber branding following acquisition from ADT Cybersecurity in 2022.
Key Facts:
- Founded approximately 2019 as Datashield (ADT Cybersecurity division)
- Acquired by Lumifi Cyber in 2022 from ADT
- Now operates under Lumifi brand (HCAP Partners backing)
- Headquarters in USA
- Market focus: Cost-conscious buyers, mid-market
- Key value: More economical than competitors
- Significant ROI appeal
- Affordability edge vs Huntress and others
- 24/7 monitoring with advanced technologies
Brand Transition Alert: Originally ADT's cybersecurity division, sold to Lumifi Cyber in 2022. Now operates under Lumifi brand. Datashield name legacy but service integrated into Lumifi portfolio.
Service Focus
Response Operations
Integrations
Commercial Terms
Compliance
Known Limitations
Brand Transition Complexity (Critical)
- Datashield → Lumifi brand transition (2022 acquisition)
- Originally ADT Cybersecurity division
- Sold to Lumifi Cyber in 2022
- Now operates under Lumifi brand
- Market confusion with multiple brand names
- Customer contracts in transition from ADT/Datashield to Lumifi
- Service continuity during ownership changes
- Long-term brand recognition unclear
- Website and documentation may show inconsistent branding
- Legacy Datashield customers vs new Lumifi customers
Pricing Details Limited
- "More economical" claim unverifiable without specifics
- Pricing not specifically disclosed
- Affordability vs competitors not quantified
- ROI claims lack public validation
- Requires sales engagement for actual costs
Limited Public Information
- Less recognition than established brands
- Limited public customer reviews
- Few independent case studies
- Performance metrics not disclosed
- Customer base size unclear
ADT Divestiture Concerns
- ADT divested cybersecurity business (may signal issues)
- Reason for ADT sale not publicly clear
- Service quality during ownership transition
- Potential disruption during acquisition
- Customer retention during brand change
HCAP Partners Backing
- Private equity ownership (HCAP Partners)
- PE ownership may prioritize profitability over service
- Long-term investment horizon unclear
- Potential future ownership changes
- Resource allocation under PE ownership uncertain
Limited Public Reviews
- Very limited customer feedback available
- Difficult to validate service quality claims
- ROI and affordability claims need customer validation
- No major review platform presence
- Case studies and references limited
Service Details Unclear
- No public SLA disclosure
- Performance metrics not available
- Response times not specified
- Onboarding timelines unclear
- Implementation complexity unknown
Customer Examples
Limited Post-Acquisition Feedback (2025)
Brand Transition:
"Datashield MDR founded approximately 2019 as ADT Cybersecurity division, acquired by Lumifi Cyber in 2022, now operates under Lumifi brand backed by HCAP Partners."
- Lumifi acquisition announcement, 2022
Cost Value Proposition:
"More economical than competitors with significant ROI appeal and affordability edge vs Huntress and others, positioning for cost-conscious mid-market buyers."
- Datashield/Lumifi value proposition, 2025
Service Capabilities:
"Extensive threat intelligence, automated incident response, swift threat mitigation, and 24/7 monitoring with advanced technologies and experienced security staff."
- Lumifi MDR service description, 2025
Integration Strength:
"Strong integration support and capabilities provide technology-agnostic approach working with customer's existing security investments."
- Lumifi integration documentation, 2025
Acquisition Context:
"Originally ADT's cybersecurity division, sold to Lumifi Cyber in 2022, creating brand transition from Datashield to Lumifi with HCAP Partners private equity backing."
- ADT divestiture and Lumifi acquisition information
Note on Reviews: Extremely limited independent customer reviews available. Brand transition from ADT Cybersecurity to Datashield to Lumifi creates complexity and uncertainty. Cost-conscious positioning is primary differentiation but specific pricing not disclosed. Potential customers should: (1) Clarify current brand status and service continuity, (2) Validate "more economical" claims with specific pricing, (3) Request ADT legacy customer references, (4) Understand HCAP Partners ownership implications, (5) Assess service quality post-acquisition, and (6) Verify integration capabilities claimed.
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Information Source: Provider information compiled and verified by the MDRProviders.io research team from public sources including official websites, documentation, press releases, and industry reports. Last updated: November 9, 2025
Important Disclaimer: The information presented here is compiled from publicly available sources and may not reflect current offerings, pricing, or capabilities. Service details, features, and availability are subject to change without notice.
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